I. read, translate the text and answer the questions. people have a choice between three tv channels: bbc 1, bbc 2 and commercial television. the bbc is financed by payments which are made by all people who have tv-sets. there is no advertising on any bbc program. on the contrary, commercial television which called itv gets its money from advertising. the programs on this channel are financed by the different companies, which however, do not have anything to do with the arrangement or content of these programs. they just "buy time" to advertise their products and the viewers of itv have to watch advertisements. in other words british tv serves the interests of business. the most popular entertainment in british home life today is television. in london es? intervals. operas, ballets, music concerts and variety shows are presented at various times. broadcasts for schools are produced on five days of the week during school hours. in the late afternoon and early evening tv stations show special programs for children. in the evenings and at weekends there are broadcasts of sports events. different types of tv programs can be seen in great britain. news is broadcast at regular achievements in science and culture and offer some programs which are both informative and entertaining. but they also offer a lot of trivial programs the poor quality of which is criticized by viewers. there is also serious concern about the negative effects of shows in which scenes of violence and crime are presented. so tv in great britain with its immoral effects often becomes a horror to millions of viewers. the channels of british television keep people informed about current events, the latest

1. why is tv very popular in britain? 2. who pays for the bbc program? 3. what is the itv program meant for? 4. why do different companies finance the itv channel? 5. what is the negative effect of the british tv?